Sometimes passion and work intersect, this was one of those times. I was asked to art direct for Sole Shift's second issue, the Toronto issue. Meshing my love for basketball and sneaker culture with my art and design background was a dream come true. Sole Shift needed a look that matched with their voice. Unique, edgy, clean, informative were the words I had to go on. Working with their staff photographers and incredible team we were able to come up with what you see below. I reached out to some talented artists to add to the look and did some of the artwork myself as well (see PJ Tucker and Doctor J images).